Fashion brands research

Select two fashion brands that offer similar products but for different markets. In no less than 300 words, conduct research to compare and contrast their target market by using the four different market segmentation criteria (demographics, geographics, psychographics, and behavior). For example, you might compare the target market for a women's handbag from Prada with the target market for a women's handbag from Fossil. Here are the steps to complete: 1. Select a product from two different brands. 2. Provide an image of each product. 3. Research the target customers, so you can compare them using the following criteria: o Demographics o Geographics o Psychographics o Behaviors and preferences 4. Explain the rationale behind your analysis of these customers. 5. Please include sources used using MLA format.

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